Packaging Design in China

China has its specifics in every aspect of marketing, packaging is no exception. Therefore, every company should develop the strategy to meet the needs of Chinese consumers. It also relates to the design of a great packaging in China. Foreign companies which do not make proper packaging design research prior entering the Chinese market are […]

Coffee Branding in China

Coffee is a drink that we got every day in the West but in China, coffee is just consumed from time to time, there is around 24% of the country’s population who consume coffee which means also that there is a big potential, we can qualify it is an explosive growth market. China is influenced […]

Wine branding in China

The active growth of wine culture in China began with the abolition of duties on wine in Hong Kong in 2008. Wine consumption was already on the rise at that time, and in 2010 China drank 15.1 million hectoliters of wine. However, already in 2013, the Chinese government imposed a ban on advertising expensive gifts […]

Chinese Brand Naming: Why and How?

China represents a key market for a significant number of foreign brands. In 2018, Chinese consumers spent more than US$4 Trillion on online and offline shopping, representing a 6.2% year-on-year increase.  Establishing a good brand presence on the Chinese market is a fundamental condition for grasping all these opportunities. Defining your Chinese brand name is […]

Co-branding in China – M.A.C & Honor of Kings

Early this year, Canadian cosmetics brand M.A.C. partnered with Chinese mobile game Honor of Kings (王者荣耀) to introduce 5 limited edition lipsticks featuring the game’s most popular characters. This cross-industry collaboration achieved tremendous success with over 14,000 pre-orders on M.A.C’s WeChat mini-program, Tmall shop and official website. All of the lipsticks were sold out within […]