Successful branding in China requires more than just entering the market with a promising product. It is important to focus on the long term strategy
What are premium brands in China The concept of “premium goods” was originally directly related to exclusive, handmade products that were not available to the
China has its specifics in every aspect of marketing, packaging is no exception. Therefore, every company should develop the strategy to meet the needs of
Coffee is a drink that we got every day in the West but in China, coffee is just consumed from time to time, there is
The active growth of wine culture in China began with the abolition of duties on wine in Hong Kong in 2008. Wine consumption was already
China represents a key market for a significant number of foreign brands. In 2018, Chinese consumers spent more than US$4 Trillion on online and offline
Early this year, Canadian cosmetics brand M.A.C. partnered with Chinese mobile game Honor of Kings (王者荣耀) to introduce 5 limited edition lipsticks featuring the game’s
