premium brands in China

Premium branding in China

What are premium brands in China The concept of “premium goods” was originally directly related to exclusive, handmade products that were not available to the

packaging design in China

Packaging Design in China

China has its specifics in every aspect of marketing, packaging is no exception. Therefore, every company should develop the strategy to meet the needs of

coffee market in China

Coffee Branding in China

Coffee is a drink that we got every day in the West but in China, coffee is just consumed from time to time, there is

food and beverage in China

Wine branding in China

The active growth of wine culture in China began with the abolition of duties on wine in Hong Kong in 2008. Wine consumption was already

Brand localization in China

Chinese Brand Naming: Why and How?

China represents a key market for a significant number of foreign brands. In 2018, Chinese consumers spent more than US$4 Trillion on online and offline

Co-branding in China

Co-branding in China – M.A.C & Honor of Kings

Early this year, Canadian cosmetics brand M.A.C. partnered with Chinese mobile game Honor of Kings (王者荣耀) to introduce 5 limited edition lipsticks featuring the game’s