Our social media platform(s) recommendation is based on:
- Your priority objectives on social media: develop your brand awareness, drive traffic to your online store and generate sales, trigger interactions with your target audience, promote your products and services.
- Your target audience: in terms of demographics e.g. gender, age, city), behaviors (e.g. needs, expectations, sources of information, buying funnel, channels of influence) and mindset (values and beliefs).
- Your budget: an efficient social media strategy and content creation in China is costly, especially when it involves key opinion leaders.
- The social media platform’s performance: number of monthly active users and monthly active users growth rate.
- The social media platform’s features and functionalities such as e-commerce, live-stream and augmented reality.
Official account set-up and opening process:
- Inquire the social platform’s team to identify what documents to submit, the timeline and the required budget to open your brand’s official account
- Liaise with your teams to gather all the required documents
- Submit the documents to the social platform and keep you updated of the progress
- Official account opening