Branding in China: what every company should know

Successful branding in China requires more than just entering the market with a promising product. It is important to focus on the long term strategy and find the right sales channels. Therefore, there are many steps involved in branding in China. Branding in China: pay attention to consumers The most active consumers in China today […]

Chinese Brand Naming: Why and How?

China represents a key market for a significant number of foreign brands. In 2018, Chinese consumers spent more than US$4 Trillion on online and offline shopping, representing a 6.2% year-on-year increase.  Establishing a good brand presence on the Chinese market is a fundamental condition for grasping all these opportunities. Defining your Chinese brand name is […]