Branding is not only what you say. It is also how you say it. Visual identity is most of the time the first contact between your brand and its target audience. It sets the base of your relationship between your brand and its end-consumers. Our services include:
- Logo design
- Brand tagline
- Brand and product naming
1. MARKET RESEARCH
A crucial branding element like your visual identity should not come out of nowhere. It must be the result of a thorough research to identify your industry and competitors’ visual codes in order to craft the visual identity that makes your brand stand out.
Based on the market research’s findings, our team of designers will craft a visual identity that is consistent with your brand values, distinctive from the competition and appealing to your Chinese audience.
3. CONSUMER TESTING
Test on your Chinese end-consumers to recommend you the visual identity that they find the most appealing. Our recommendations are systematically backed up with consumer insights collected through 2 main methodologies:
- Focus groups: group of 6 to 8 participants (end-consumers or market insiders) to identify the different perceptions and emotions associated to your brand and the branding tools that our experts will develop for you (e.g. logo, naming, storytelling, social media strategy).
- Survey: poll composed of your end-consumers to statistically identify the trends related to your brand perception.