Brand signature in China

Managing a brand signature in China requires understanding a company’s identity in terms of the name and logo as the foundation of its visual presentation.Brand signature in China is the distinctive feature of the brand. Something that shows brand’s individuality and identity. This includes basic communication, distinctive and enduring brand traits that reflect the brand’s […]

Chinese Brand Naming: Why and How?

China represents a key market for a significant number of foreign brands. In 2018, Chinese consumers spent more than US$4 Trillion on online and offline shopping, representing a 6.2% year-on-year increase.  Establishing a good brand presence on the Chinese market is a fundamental condition for grasping all these opportunities. Defining your Chinese brand name is […]