Co-branding in China – M.A.C & Honor of Kings

Early this year, Canadian cosmetics brand M.A.C. partnered with Chinese mobile game Honor of Kings (王者荣耀) to introduce 5 limited edition lipsticks featuring the game’s most popular characters. This cross-industry collaboration achieved tremendous success with over 14,000 pre-orders on M.A.C’s WeChat mini-program, Tmall shop and official website. All of the lipsticks were sold out within […]