Gym branding in China

Gym branding in China

The sports and fitness market in China is showing an impressive growth. In 2001, there were only 500 gyms, in 2019 there were 49,860 of

gaming branding in china

Mobile games branding in China

At the moment, the number of mobile game players in China is increasing. It is a promising market which can reach 356 billion yuan until

Branding in China

Travel branding in China

Travel branding remains a global phenomenon for promoting a positive image of countries or places in the process of globalization. Travel branding in China is

Brand localization in China

Brand signature in China

Managing a brand signature in China requires understanding a company’s identity in terms of the name and logo as the foundation of its visual presentation.Brand

Branding in China

Food and beverage branding in China

China is one of the largest consumers and producers of food and beverage in the world. China’s food and beverage consumption has grown over the past

Brand character in China

Brand character in China

In the minds of consumers, a brand has character, speech intonations, a certain demeanor, gender, and much more. If you ask consumers to describe a

KOL marketing in China

KOL Marketing

Who are KOLs? Key Opinion Leaders are people who have a significant impact in social media and are therefore willingly used for marketing campaigns. Even

Brand application in China

Brand Application in China

In 2017, more than 5.7 million applicants applied for registering a brand in China. This number increased by 55% compared to 2016. For comparison: only