KOL identification

Doxaganda and its team of branding and social media experts help you identify the right KOL profiles to boost your brand visibility and content among Chinese social media users.

KOL identification is a crucial step towards your brand success in China. Doxaganda conducts every KOL selection research by gathering and analyzing a comprehensive range of metrics on each KOL profile:

  • Audience size
  • Engagement level (number of likes, comments and shares)
  • Fan base profile in terms of demographics
  • Content quality and posting frequency
  • Tone of voice
  • Reputation assessment among Chinese social media users

Then, we will determine how to involve the KOL into your social media strategy:

  • Account takeover: the KOL is in charge of your social media content for a certain period of time
  • Content creation and posting by the KOL
  • Posting on KOL’s platform