A branding strategy is a crucial element that can make or break your sales performance. In China, a sound branding strategy will help your company convey a prestigious image and acquire a decisive competitive advantage over your local and foreign competitors.
Doxaganda and its international team of branding experts provide unique knowledge and expertise on the Chinese market. Our solution includes the 4 services behind an efficient branding strategy.
1. BRAND PLATFORM
A brand platform is the backbone of your entire communication strategy. Doxaganda assists you in building a comprehensive brand platform by defining its components:
- Brand values
- Brand territory
- Brand promise
- Brand personality and tone of voice
2. VISUAL IDENTITY
Your visual identity is the first contact that your target audience will have with your brand. It is therefore crucial to make it visually striking, compelling and consistent with the promise that your brand delivers through your products and services. Doxaganda helps you design a comprehensive visual identity by designing the below components:
- Logo & font
- Color palette
- Brand tagline
3. CONSUMER PERCEPTION
Besides designing your brand platform and visual identity, Doxaganda helps you assess how your target audience actually perceives your brand. This is a crucial step to identify what motivates and refrains your Chinese audience from purchasing your products or subscribing to your services. To do so, Doxaganda relies on its parent company Daxue Consulting‘s China market research expertise and 2 authoritative methodologies:
- Focus groups: group of 6 to 8 participants (end-consumers or market insiders) to identify the different perceptions and emotions associated to your brand and the branding tools that our experts will develop for you (e.g. logo, naming, storytelling).
- Survey: poll composed of your end-consumers to statistically identify the trends related to your brand perception.
4. SOCIAL MEDIA STRATEGY
A branding strategy exclusively focused on your customers is not an efficient one. Doxaganda trains your sales force to make sure that the message delivered by your salespersons is aligned with the brand identity we design for you.
CONTACT US NOW TO BUILD YOUR TAILOR-MADE BRANDING STRATEGY FOR CHINA